VÍK PRJÓNSDÓTTIR sits effortlessly at the crossroads where fashion, design, art and furnishings collide. The products, which stand out and demand attention, all show signs of both humour and melancholy, just like Icelandic mythology. Five of Iceland's most progressive designers and the esteemed woollen mill Víkurprjón joined forces to form - VÍK PRJÓNSDÓTTIR - a creative collective that designs and produces high quality products from Icelandic wool. All the pieces in the collection are inspired in some way or another from Icelandic customs, mythology and the country’s characteristic climate.

VÍK PRJÓNSDÓTTIR was founded 2005 by Egill Kalevi Karlsson, Thurídur Rós Sigurthorsdóttir, Hrafnkell Birgisson, Brynhildur Pálsdóttir and Gudfinna Mjöll Magnúsdóttir, five Icelandic designers who work with product design, art, fashion and food design. Their common interest in applying the form and magic of everyday items into their designs is evident in VÍK PRJÓNSDÓTTIR products. Today VÍK PRJÓNSDÓTTIR current members are Brynhildur Pálsdóttir, Gudfinna Mjöll Magnúsdóttir and Thurídur Rós Sigurthorsdóttir. They believe that it’s their task as designers to make use of the natural materials and conditions that exist in Iceland, rather than using imported materials or outsource the production . Their ambition with VÍK PRJÓNSDÓTTIR is to show an unconventional image of the Icelandic woollen industry by developing new products with traditional Icelandic material. The Víkurprjón woollen mill is a company steeped in history. With a strong connection to the local region it has been producing traditional Icelandic woollen goods for several decades. During the 1980s the Icelandic woollen industry flourished and Víkurprjón was one of 30 mills, today however, there are only three left, the others have either closed or been sold off to exporters piece by piece.

The the second collection by VÍK PRJÓNSDÓTTIR was launched in the Scandinavian market during Stockholm Design Week, february 2010. Now the 9th of September VÍK PRJÓNSDÓTTIR will have an official premere in Reykjavík with the opening of the exhibition "Hidden World" at SPARK design space.